Thursday, December 4, 2008

Indian Idol 4 contestants in Teach India initiative

After winning accolades in the Indian television industry with its successful run of three seasons, Indian Idol, the hugely popular adaptation of the blockbuster ‘Pop Idol’ format and the iconic singing reality show, took a leap this year in the fourth season by participating in the TEACH INDIA initiative. Teach India is a social initiative that brings together children in need of education and people who can contribute in teaching them.

While the show continues to enthrall the viewers across the country, it also addresses the aspirations of "Young India" this season. It is all about friendship , desire to stand out , spontaneity , personality , confidence , giving back to the society and more importantly ‘a need to belong’ these are captured in the tag line ‘ Yeh Style , Yeh Music
, Yeh World Humara Hai’ . Keeping their word of giving back to the society, the Indian Idol contestants visited Vatsalya, an NGO associated with the Teach India to share the knowledge and understating of music with the kids. The contestants – Mohit Lalwani, Kapil Thapa, Prasenjit Kosembi, Kuldeep Singh, Bhavya Pandit, Priyanka Negi along with their music teacher Mr. Vaidyanathan and the charming host Chang discussed music and entertained the kids with their singing and dancing. The kids at Vatsalya were familiar with the names of the contestants and followed the show regularly on Sony. They infact promised the contestants to learn music and take it up ahead as a career someday. Over all it was an overwhelming experience for the Indian Idol contestants to see their fan following and they promised to continue to visit the place and continue to be part of the initiative of spreading the knowledge of music. Teach India has brought together tens of thousands of volunteers with children in the effort to support their education. It is now the largest programme of its kind anywhere in the world.

A wise man once said "No one person has to do it all but if each one of us follow our heart and our own inclinations we will find the small things that we can do to make a difference and a create a healthy
environment." Indian Idol and Sony Entertainment Television strongly believes and supports this thought! & is therefore happy to participate in the Teach India initiative to help underprivileged kids.

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